AI SEO Agency
On Top Marketing is an AI SEO agency that gets your business recommended by ChatGPT, Google AI Overviews, Gemini and Perplexity. We optimise your website so AI systems cite your brand as the answer (not just rank it in blue links).
AI Overviews now appear for a huge number of Google searches, changing how customers discover businesses online. Research by Ahrefs found that when an AI Overview is shown, the number one organic result receives 58% fewer clicks on average than it would have before AI Overviews were introduced. At the same time, Google increasingly cites trusted third-party sources within its AI generated answers, with websites such as YouTube, Reddit, Facebook, Wikipedia, Quora, TikTok and LinkedIn among the most frequently referenced. Rather than relying solely on traditional rankings, businesses now need content that AI systems can understand, trust and cite. Our AI SEO services are designed to improve your chances of being recommended within AI search results and strengthen your visibility across the websites and platforms that modern AI search engines rely on.
What is an AI SEO agency?
An AI SEO agency optimises websites so AI search engines recommend the business by name.
Traditional SEO earns rankings in Google’s ten blue links. AI SEO earns citations inside AI answers: the response ChatGPT gives, the summary Google AI Overviews shows, the sources Perplexity lists etc. On Top Marketing restructures your content, entities and evidence so language models can retrieve your pages, extract clear facts and repeat them when a customer asks a question.
On Top Marketing performs three connected functions:
- We audit how AI models currently describe your brand.
- We rebuild your content so models can parse and trust it.
- We track which AI platforms cite you over time.
How does AI SEO work?
AI SEO works by structuring content the way retrieval and ranking systems read it. They reward clear entities, explicit relationships and verifiable facts. We apply four mechanics.
Entity clarity
Your brand, products and services are named consistently so AI models treat them as one recognised entity.
Machine-readable facts
Claims are written as plain “subject predicate object” statements. For example “On Top Marketing increased conversions by 121.54%” instead of vague marketing language.
Evidence layers
Every claim is supported by data, research or measurable results, because AI systems favour content they can substantiate.
Retrieval structure
Headings, answers and comparisons are arranged so a model can pull the correct passage for a specific question.
Why does AI SEO matter for your business?
Search behaviour is moving from links to answers. When a customer asks ChatGPT “who is the best supplier for X” the model names a small set of businesses, and users rarely scroll past them.
If AI systems don’t understand your brand, they recommend your competitors instead. AI SEO protects your visibility as Google AI Overviews, ChatGPT, Gemini, Claude etc. absorb more of the searches your customers already make.
The businesses that get cited early build a compounding authority advantage that later entrants struggle to displace.
AI SEO vs traditional SEO: what is the difference?
Traditional SEO and AI SEO share foundations but optimise for different endpoints.
Traditional SEO
- Goal Rank a page in Google’s results
- Success Wins clicks to your site
- Content Tolerates long persuasive copy
- Optimises for Google’s crawler
AI SEO
- Goal Be the cited answer in AI results
- Success Wins mentions inside AI responses
- Content Rewards concise, fact dense passages
- Optimises for Retrieval augmented models that re-rank sources
On Top Marketing runs both together.
GEO, AEO and LLM SEO explained
These acronyms describe overlapping parts of the same discipline. AI SEO is the umbrella term; we apply each technique depending on which platforms your customers use.
Generative Engine Optimisation
Optimising content so generative engines like ChatGPT and Gemini produce answers that include your brand. Not to be confused with geographic or local SEO.
Answer Engine Optimisation
Structuring content to win direct answers in answer engines, including Google AI Overviews and featured snippets.
Large Language Model SEO
Optimising specifically for how large language models retrieve, weight and cite training and live-search data.
What AI SEO services do we offer?
Everything we do is built to get your business named as the answer…on Google, and inside AI.
AI Visibility Audit
We test how ChatGPT, Gemini, Google AI Overviews and Perplexity describe your brand today, and where they cite competitors instead.
Entity & Content Restructuring
We rewrite pages into machine-readable, fact led content that AI models can extract and reproduce accurately.
Generative Engine Optimisation
We build the evidence, comparisons and structured data that get brands generated into AI answers.
Answer Engine Optimisation
We target AI Overviews and answer boxes for your highest-intent customer questions.
Traditional & Technical SEO
We maintain the crawlability, authority and rankings AI models rely on to trust a source.
AI SEO Training & Consultancy
Dan Jones trains in-house teams and consults directly.
What results could your company get?
We’re a results-first SEO agency. Every number below is a real screenshot from a live client’s Google account. When you work with us, you can log in and check them yourself.
REAL Results Straight From Client Google Accounts
Led by Dan M. Jones, the “AI Optimisation King”
Dan M. Jones has practised SEO for 13 years and founded On Top Marketing in 2020. He is known for helping businesses get recommended by AI platforms, and for cutting through industry jargon and reporting results in plain numbers.
That same clarity is what makes content legible to AI models: named entities, explicit facts, and evidence a machine can verify.
- 13 years of hands-on SEO experience
- Trusted by businesses across the UK
- Featured in Digital Journal, Yahoo & MSN
- Creator of the free SEO Demystified course
How does working with us actually work?
We keep it simple and transparent. First we audit your site and how AI and Google currently describe you, then we build a plan around the questions and platforms that bring you revenue: the technical foundations, the content and the authority that gets you cited.
Most clients start to see meaningful movement within three to six months. We work month on month with no lengthy contracts.
When should you invest in AI SEO?
Invest in AI SEO when your customers have started asking AI tools the questions they used to type into Google. The signals are practical: click-through is falling despite stable rankings, competitors appear in ChatGPT or AI Overview answers, or your industry shows visible AI-assisted buying research.
Early movers get cited first and compound that authority. So the ideal time to start is before AI platforms settle on which brands to recommend in your market.
AI SEO agency FAQs
What does an AI SEO agency do?
An AI SEO agency optimises your website so AI search engines like ChatGPT, Gemini and Google AI Overviews recommend your business as the answer to customer questions.
Is AI SEO the same as GEO or AEO?
AI SEO is the umbrella term. GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are techniques inside it that target generative answers and answer engines respectively.
How long does AI SEO take to work?
AI SEO timelines depend on your current authority and content quality. On Top Marketing works month on month without lengthy contracts, and reports AI citation changes as they happen with most clients seeing meaningful movement within 3 to 6 months.
How much does an AI SEO agency cost in the UK?
On Top Marketing offers monthly plans matched to your budget rather than fixed long contracts. Retainers typically start from £1,500/month.
Where is On Top Marketing based?
On Top Marketing is an AI SEO agency based in Manchester working with organisations across the country.