On Top Marketing Dan Jones SEO Expert

SEO stands for “search engine optimisation”, which is the practice of optimising a website to get more free traffic from the search engines. Most SEO agencies, On Top Marketing included, prioritise ranking websites in Google's search engine - as Google is by far the most popular search engine in the UK. With that being said, there is some very good traffic over at Bing and Yahoo too that definitely shouldn't be overlooked if you're trying to win more customers online. A solid SEO strategy will include targeting all three of the major search engines in the UK.

An SEO company (also known as a SEO agency) is a business who specialise in optimising websites to get more traffic from the search engines. A good SEO company will prioritise getting people to your website who have intentions of buying your products or hiring your services. This is achieved through thoroughly researching the terms people type into Google and figuring out what they want from a website - this is known as the "searcher’s intent". Once the SEO agency understands the searcher’s intent, they can target the keyword with a custom built webpage that satisfies the visitor and gets them to make a sale or contact your business. A professional SEO agency will also follow Google's algorithmic updates closely to ensure your website stays ranking and bringing in new customers on a monthly basis.

Yes, there are many types of SEO and every SEO company will have their own way of doing things. We have found the most effective method of doing SEO is to purchase the latest courses from SEO professionals who test their results, and then test their concepts ourselves. This does mean we have to spend a lot more money on courses than the average SEO company does, but it also means we get some outstanding results for our clients - which is why we don't keep losing clients like other SEO agencies do. In fact, we have developed over 130 proven SEO strategies that win our clients more customers!

Real results (the ones that affect your bottom line) come from the compound effect of optimising your website over several months. However, you will start to notice our work taking effect within the first 30-days. It's very common for our clients to see their website move up from the bottom of page 6, for example, to the middle of page 2. It's also common to see the number of times Google has displayed your web pages in their results shoot up in Google Search Console. This allows you to see very quickly that we know what we're doing and indicates the future success of your website. Google's core focus is giving users the best experience possible, and when we improve your website to do that - Google will test the response their users give your page by measuring their session duration, bounce rate and more for different keywords. Which is why it often takes between 4 - 8 months to get to the top of the results. It can take considerably longer or shorter depending on the amount your competitors have invested in their SEO.

Absolutely! You can see how effective our SEO is by taking a look through the Google Search Console screenshots featured throughout this site that shows the traffic increases our clients receive on a monthly basis - like this one or this one. And if the SEO company you choose to work with tracks results as closely as we do, they will also be able to tell you exactly which page it was that generated the new lead/sale. SEO works. And the quality of traffic is far better than you can get through any other form of advertising. Why? Because when it comes to making sales, getting the right person at the right time is everything. And the intention behind the person searching Google for your keyword is to find a company who does what you do - and you’ll have them on your website right when they need you.

Yes, copywriting is one of the most important aspects of SEO because it's the largest on-page element Google's algorithm is evaluating on your webpage. It's also the most important thing when it comes to keeping visitors on your website too! Google is now paying more attention to user interaction signals than ever before, and if your copy isn't keeping visitors on your page - Google will see that as a negative ranking factor. It's also important to ensure your copy covers all of the topics Google is currently recording in their results and ensure your keyword density is the average of the first page of results for the desired keyword. We attribute a lot of our SEO success to our SEO content writing and research abilities.

Yes, we offer monthly consultancy services where your in-house team can talk strategy with our SEO experts. This is a great option for medium sized businesses who want to utilise the knowledge of a senior SEO professional and have the manpower to implement changes themselves.

There isn’t a fixed cost when it comes to SEO services as every project is different. The way you target one keyword is often completely different to the way you target another. And so every SEO campaign needs to be specifically designed for each business. If you'd like to find out how much SEO would cost for your business, click on the button below and enter your website address and contact details. After you submit the form, we’ll be in touch to discuss your goals and provide you with a free no obligation quote.