A ChatGPT SEO agency grows your business by making sure your company gets named when a customer asks ChatGPT for a recommendation, rather than left out while a competitor gets mentioned instead. That’s a different job to traditional SEO, and it changes what growth actually looks like for a business that gets it right.
This article covers what a ChatGPT SEO agency actually does, why it changes growth outcomes rather than just visibility, and what separates working with one from trying to do it yourself.
What Does A ChatGPT SEO Agency Do?
A ChatGPT SEO agency restructures your website and online presence so ChatGPT can verify what your business does and recommend it with confidence.
That work usually covers three areas.
- Auditing how ChatGPT, Gemini and Google AI Overviews currently describe your brand, and which competitors they name instead.
- Rebuilding your content into clear, fact led pages that state what you do, where you operate and why a customer should choose you, rather than burying that in persuasive marketing copy.
- Tracking which AI platforms cite your business over time, so the work can be measured the same way traditional rankings are.
This is different to writing a few AI friendly pages and hoping. ChatGPT leans heavily on Bing’s index and on third party validation such as reviews, directories and mentions on sites it already trusts, so an agency is also working on signals that sit outside your own website.
How Does Getting Recommended By ChatGPT Grow Your Business?
Getting recommended by ChatGPT grows your business because it removes the competitor list a Google search would normally show.
When someone searches Google, they see your result next to several others, plus ads and a local pack. When someone asks ChatGPT the same question, they often get one answer, maybe three. If your business is in that answer, there’s a good chance the conversation ends there and they get in touch.
ChatGPT’s user base makes this worth planning for now rather than later. OpenAI reported ChatGPT crossing 900 million weekly active users, up from 800 million in October 2025, a jump of 13% in under five months, according to The Keyword. A growing share of the people who used to type a question into Google are now asking ChatGPT instead, and most of them are further along in deciding what they want than a typical Google searcher.
Businesses that get recommended now also build an advantage that compounds. AI platforms tend to keep citing sources they’ve already verified as trustworthy, so the businesses that establish themselves early are harder for competitors to displace later.
What’s The Difference Between Doing This Yourself And Hiring One?
The difference between doing this yourself and hiring an agency is mainly whether it gets done consistently and whether anyone’s actually tracking if it’s working, not access to secret techniques.
Everything involved (fixing your robots.txt for AI crawlers, adding schema markup, rewriting pages into clear fact led statements, building third party mentions on Reddit, review sites and directories) can technically be done in house. We’ve broken down how to influence AI search engines yourself step by step.
Where most businesses struggle is keeping it consistent across every page and platform, and knowing whether it’s working. An agency audits your current AI visibility first, prioritises the gaps that matter most for your industry, and tracks citation changes over months rather than guessing. That’s the part that’s hard to replicate without dedicating someone to it full time.
What Results Should You Actually Expect?
You should expect a documented audit of how AI platforms currently describe your brand, followed by measurable movement in citations over three to six months. A ChatGPT SEO agency that can’t put a rough timeframe on that, or explain what moves it faster or slower, hasn’t done this enough times to know.
Most businesses see meaningful change within that window, though it depends heavily on how established your current content and third party presence already are.
How Do You Choose The Right One?
Choose a ChatGPT SEO agency by checking they can show verifiable results, understand both traditional and AI search, and explain their process in plain terms you can actually follow.
A few questions worth asking before you sign up.
- Can they show real, checkable results from client accounts, not vague percentages with no source behind them?
- Do they still maintain your traditional SEO and technical foundations, since AI platforms lean on those for trust?
- Do they explain GEO, AEO and LLM SEO clearly, or hide behind the acronyms?
- Will they track your AI citations over time, not just deliver a one off audit?
Be wary of any agency whose entire pitch rests on headline stats with no source, no client and no way to verify them. If a number matters enough to put on a website, it should hold up when you ask where it came from.
At On Top Marketing, this is what our AI SEO services are built around. We’re an AI SEO agency based in Manchester working with businesses across the UK, led by Dan M. Jones, known for his work helping businesses get recommended by ChatGPT, Gemini and Google AI Overviews.
Ready To Get Recommended By ChatGPT?
If your customers have started asking AI tools the questions they used to type into Google, that’s the signal it’s time to act rather than wait. The businesses that get cited first tend to keep that position as AI platforms settle on which brands to trust in a given market.
If you’d rather understand the fundamentals first, our free SEO Demystified course covers how search engines work from the ground up. If you’re ready to see how AI platforms currently describe your business, that’s exactly what our AI SEO agency team can show you.
ChatGPT SEO Agency FAQs
Not really. AI platforms lean on the same signals traditional SEO builds, technical foundations, authoritative content and third party trust, so a strong traditional SEO base makes AI SEO work faster, not the other way round.
Broadly yes. AI SEO is the umbrella term, and GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are techniques inside it, targeting generative answers and answer engines respectively.
A normal SEO agency optimises for ranking in Google’s results. A ChatGPT SEO agency optimises for being the answer a model gives directly, which means restructuring content into clear, fact led statements and building the third party evidence AI platforms check before recommending a business.
