GEO Agency
On Top Marketing is a Manchester-based GEO agency that helps businesses become one that AI recommends, putting you in front of potential customers using ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity before they find your competitors. We have a 5.0-star rating on Google from clients across the UK. We help businesses become trusted sources that AI can find, understand and recommend through AI visibility audits, entity optimisation, AI content, authority building, technical SEO and ongoing AI visibility reporting. Led by AI Optimisation King Dan M. Jones, we combine more than 10 years of search expertise with a specialist GEO team focused on helping businesses succeed in AI-powered search. We’re based in Manchester and work with businesses across the UK and internationally. Ready to become the business AI recommends? Get in touch today.
A new layer of search has arrived with AI assistants no longer just answering questions. They’re helping people choose businesses, compare services and make purchasing decisions every day. With 64.7% of question-based Google searches now triggering an AI Overview, these platforms have become part of the customer journey and businesses need more than traditional SEO to stay visible. GEO helps position your business where AI is looking for trusted information. It’s what we specialise in and the figures below show why more businesses are investing in GEO.
What is Generative Engine Optimisation?
Generative engine optimisation (GEO) is the practice of creating and organising digital content so generative AI systems can understand, use and reference it in their answers.
The term was coined in November 2023 in the research paper “GEO: Generative Engine Optimization”, published by researchers from Princeton University, Georgia Tech, the Allen Institute for AI and IIT Delhi. It emerged as AI-powered search became more common, giving businesses a way to improve how their content appears in responses from large language models (LLMs).
GEO should not be confused with geographic or local SEO, where the acronym is sometimes used to mean location-based optimisation. In AI search, GEO refers only to generative engine optimisation.
Unlike SEO, which aims to improve rankings in search engine results, GEO focuses on helping AI systems find, understand and summarise information from different sources.
SEO is designed to earn clicks. GEO is designed to increase the chances of your content being used in AI-generated answers.
Why Your Business Needs GEO
As AI reshapes search, GEO has become an essential part of modern search marketing.
Of webpages cited in Google’s AI Overviews are not ranked on page one, proving AI doesn’t simply copy Google’s search results.
Source: arXiv, 2026Question-based Google searches now trigger an AI Overview, putting AI-generated answers ahead of traditional listings.
Source: arXiv, 2026Growth in AI referrals to retail websites during 2025, making AI one of the fastest-growing sources of ecommerce traffic.
Source: Euromonitor International, 2026Of shoppers using generative AI rely on it for relevant product recommendations before buying.
Source: Euromonitor International, 2026Why GEO Gives Your Business An Advantage
More people are using AI to research products, compare services and make buying decisions before they visit a website. Instead of browsing multiple search results, they are turning to AI-generated answers for quick, trusted information.
GEO helps your business appear in those answers. By creating clear, accurate and well-structured content, you improve the chances of AI tools using your information when responding to relevant questions.
This increases your visibility at the point where customers are deciding who to trust. It also strengthens your brand by positioning your business as a reliable source of information.
By combining GEO with proven SEO strategies, On Top Marketing helps your business become a trusted source that AI can reference when answering customer questions.
Our GEO Services
AI systems retrieve and assess information. Our GEO process helps your business get cited by AI. One of our client pages went from publication to first enquiry in under three weeks.
AI Visibility Audit
See how ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity currently understand your business and where competitors are being recommended instead.
Entity Optimisation
We help AI clearly recognise your business by creating consistent entity signals across your website and the wider web.
AI Content Optimisation
We create content that answers real customer questions in a way AI systems can easily understand and reference.
Authority Building
We build your reputation through consistent brand mentions, reviews and citations across the web, the strongest signals AI systems use to decide who to trust, backed by a solid backlink profile.
Traditional & Technical SEO
We fix the behind the scenes issues that affect how search engines and AI platforms find and understand your website.
AI Visibility Reporting
We track how your visibility grows across major AI platforms alongside your organic search performance.
What results could your company get?
We’re a results-first GEO agency. Every number below is a real screenshot from a live client’s Google account. When you work with us, you can log in and check them yourself.
REAL Results Straight From Client Google Accounts
Led by Dan M. Jones, the “AI Optimisation King”
Dan M. Jones has practised SEO for 13 years and founded On Top Marketing in 2020. He is known for helping businesses get recommended by AI platforms, and for cutting through industry jargon and reporting results in plain numbers.
That same clarity is what makes content legible to AI models: named entities, explicit facts, and evidence a machine can verify.
- 13 years of hands-on SEO experience
- Trusted by businesses across the UK
- Featured in Digital Journal, Yahoo & MSN
- Creator of the free SEO Demystified course
How does working with us actually work?
We keep it simple and transparent. First we audit your site and how AI and Google currently describe you, then we build a plan around the questions and platforms that bring you revenue: the technical foundations, the content and the authority that gets you cited.
Most clients start to see meaningful movement within three to six months. We work month on month with no lengthy contracts.
When should you invest in GEO?
Invest in GEO when your customers have started asking AI tools the questions they used to type into Google. The signals are practical: click-through is falling despite stable rankings, competitors appear in ChatGPT or AI Overview answers, or your industry shows visible AI-assisted buying research.
Early movers get cited first and compound that authority. So the ideal time to start is before AI platforms settle on which brands to recommend in your market.
GEO agency FAQs
What does a GEO agency do?
A GEO agency optimises your website so AI search engines like ChatGPT, Gemini and Google AI Overviews recommend your business as the answer to customer questions.
Is AI SEO the same as GEO or AEO?
AI SEO is the umbrella term. GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are techniques inside it that target generative answers and answer engines respectively.
How long does GEO take to work?
GEO timelines depend on your current authority and content quality. On Top Marketing works month on month without lengthy contracts, and reports AI citation changes as they happen with most clients seeing meaningful movement within 3 to 6 months.
How much does a GEO agency cost in the UK?
On Top Marketing offers monthly plans matched to your budget rather than fixed long contracts. Retainers typically start from £1,500/month.
Where is On Top Marketing based?
On Top Marketing is a GEO agency based in Manchester working with organisations across the country.