AEO Agency
On Top Marketing is an AEO agency based in Manchester that helps businesses become the answer AI recommends, using the same proven strategies that already bring clients to us through AI search. Backed by a 5.0-star rating from clients across the UK, we don’t just optimise for answer engines. We build the authority, content and technical foundations that influence how AI compares, references and recommends businesses. Headed by AI Optimisation King Dan M. Jones, our AEO specialist team helps businesses across multiple industries earn more AI recommendations through answer-led content, technical SEO and authority building. If AI is influencing your customers’ buying decisions, we’ll help make sure your business is the one it recommends. Get in touch with us today.
Search is no longer just about rankings. Google reports that AI Overviews increase Search usage by more than 10% for the queries where they appear, while Microsoft found that almost 80% of ChatGPT queries wouldn’t typically happen in a traditional search engine. As more customers turn to AI for answers and recommendations, businesses need more than SEO. They need content that answer engines can retrieve, understand and trust. We help businesses become the answer AI gives when customers are ready to buy.
What is Answer Engine Optimisation?
Answer engine optimisation (AEO) is the process of structuring your content so search engines and AI platforms can understand and use it when answering a customer’s question.
Traditional SEO is about earning rankings. AEO is about earning recommendations. As Google AI Overviews, Microsoft Copilot, ChatGPT and Gemini become the starting point for more searches, visibility depends on whether answer engines trust your content enough to include it in their response.
This isn’t a future trend. Google itself has had to build AI directly into search, launching AI Overviews to keep up. That means businesses need to optimise for answers, not just rankings.
SEO and AEO: What’s the difference?
SEO helps people find your website. AEO helps answer engines recommend it.
SEO focuses on improving your visibility in search results. AEO makes your content clear, credible and easy for answer engines to reference when users ask questions such as “Which provider is best?”, “How much does it cost?” or “What’s the difference between these options?”.
The shift is already happening. Google says AI Overviews are one of the most successful launches in Search in the past decade, driving more than a 10% increase in Google usage for the queries where they appear.
Google also reports that users are asking longer and more complex questions, changing how businesses are discovered online. AEO increases the chances of your business becoming part of the answer.
Why AEO Matters As A Business Owner
Instead of browsing multiple websites, more people are asking AI platforms to explain, compare and recommend products and services. Unlike traditional search engines, answer engines don’t simply rank web pages.
They assess information from multiple sources before generating a response. That means they favour content that is clear, accurate and trustworthy.
Research from Microsoft found that almost 80% of ChatGPT queries are not the kind of searches people would typically make in a traditional search engine. Instead, users are asking more open-ended questions and looking for complete answers, showing how quickly search behaviour is evolving.
On Top Marketing builds the authority and trust answer engines look for. We help businesses earn more AI recommendations when customers ask who to choose, what to buy or who to trust.
What Our AEO Service Includes
Our AEO strategies don’t just work for clients. They’re the reason many businesses find On Top Marketing through AI recommendations. Now let’s do the same for your business.
AI Search Audit
We assess how ChatGPT, Gemini, Google AI Overviews and Microsoft Copilot see your business, where you’re already recommended and where you’re missing.
Content Optimisation
We rewrite your content into clear, answer-focused pages that AI platforms can reference with confidence.
Topical Authority
We build content around the questions your customers ask, making your business a recognised authority in your industry.
Entity & Schema Optimisation
We give answer engines the context they need to accurately identify your business, services and expertise.
Technical SEO
We improve the technical foundations that help answer engines crawl, interpret and trust your website.
Performance Monitoring
We track your visibility across answer engines and refine your strategy as AI search continues to evolve.
What results could your company get?
We’re a results-first AEO agency. Every number below is a real screenshot from a live client’s Google account. When you work with us, you can log in and check them yourself.
REAL Results Straight From Client Google Accounts
Led by Dan M. Jones, the “AI Optimisation King”
Dan M. Jones has practised SEO for 13 years and founded On Top Marketing in 2020. He is known for helping businesses get recommended by AI platforms, and for cutting through industry jargon and reporting results in plain numbers.
That same clarity is what makes content legible to AI models: named entities, explicit facts, and evidence a machine can verify.
- 13 years of hands-on SEO experience
- Trusted by businesses across the UK
- Featured in Digital Journal, Yahoo & MSN
- Creator of the free SEO Demystified course
How does working with us actually work?
We keep it simple and transparent. First we audit your site and how AI and Google currently describe you, then we build a plan around the questions and platforms that bring you revenue: the technical foundations, the content and the authority that gets you cited.
Most clients start to see meaningful movement within three to six months. We work month on month with no lengthy contracts.
When should you invest in AEO?
Invest in AEO when your customers have started asking AI tools the questions they used to type into Google. The signals are practical: click-through is falling despite stable rankings, competitors appear in ChatGPT or AI Overview answers, or your industry shows visible AI-assisted buying research.
Early movers get cited first and compound that authority. So the ideal time to start is before AI platforms settle on which brands to recommend in your market.
AEO agency FAQs
What does an AEO agency do?
An AEO agency optimises your website so AI search engines like ChatGPT, Gemini and Google AI Overviews recommend your business as the answer to customer questions.
Is AI SEO the same as GEO or AEO?
AI SEO is the umbrella term. GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are techniques inside it that target generative answers and answer engines respectively.
How long does AEO take to work?
AEO timelines depend on your current authority and content quality. On Top Marketing works month on month without lengthy contracts, and reports AI citation changes as they happen with most clients seeing meaningful movement within 3 to 6 months.
How much does an AEO agency cost in the UK?
On Top Marketing offers monthly plans matched to your budget rather than fixed long contracts. Retainers typically start from £1,500/month.
Where is On Top Marketing based?
On Top Marketing is an AEO agency based in Manchester working with organisations across the country.