LLM SEO Agency
On Top Marketing is a Manchester-based LLM SEO agency helping businesses optimise how large language models interpret, retrieve and reference their content. Trusted by businesses across the UK with a 5.0-star Google rating, we build the content, authority and technical foundations that AI relies on when generating answers. From B2B companies and ecommerce brands to local service businesses, we’ve helped organisations across a range of industries strengthen their visibility in AI. Our specialist team, led by AI Optimisation King Dan M. Jones, combines more than a decade of search expertise with proven LLM SEO strategies to help businesses become trusted sources for large language models. Talk to our LLM SEO specialists today.
LLM traffic is growing rapidly and so is the opportunity to be discovered through AI. Analysis of more than 6.7 million AI referral sessions found traffic from large language models increased nearly tenfold in just 19 months. As customers increasingly research products and services through Gemini, ChatGPT, Claude, and Microsoft Copilot, businesses need more than traditional SEO. They need content and authority that large language models can confidently retrieve and reference. Our LLM SEO services are designed to strengthen those signals and improve your visibility across today’s leading AI platforms.
What is LLM SEO?
LLM SEO, also known as large language model optimisation (LLMO), is the practice of optimising content so large language models like ChatGPT, Gemini, Microsoft Copilot and Perplexity can understand it and use it when answering questions.
LLM SEO and LLMO are often used interchangeably. The terms became more common as AI assistants changed how people search for information. OpenAI says ChatGPT now processes more than 2.5 billion prompts every day, showing that AI has become part of how millions of people find information online.
Traditional SEO focuses on improving visibility in search engine results. LLM SEO builds on those same principles but aims to increase the chances of your content being understood and used by AI systems when they generate answers. That means providing enough context for models to interpret your content accurately and recognise it as a reliable source.
LLM SEO vs Traditional SEO
Ranking is only part of the job now. AI tools decide which sources to trust before they generate an answer, so appearing in search results no longer guarantees your content will be seen.
Recent industry research estimates that AI-generated summaries have reduced organic web traffic by 15% to 25% for many websites as more people get answers without clicking through to search results.
Traditional SEO measures success through rankings and traffic. LLM SEO measures whether your content is selected as a source. That places more value on content that answers real questions, explains a topic clearly and gives AI enough context to produce an accurate response.
As more searches begin and end with AI, businesses need content that performs well in both search engines and AI-generated answers.
Do You Need LLM SEO, GEO or AEO?
Don’t get distracted by the terminology. LLM SEO, GEO and AEO all exist for the same reason: to help your business become a source AI platforms trust and recommend.
The names reflect a slightly different focus. LLM SEO is centred on large language models such as ChatGPT, Gemini and Claude. GEO is about improving visibility in AI-generated responses. AEO focuses on earning recommendations when AI answers a user’s question. The methods behind them are the same.
AI doesn’t care what marketers call the strategy. It looks for businesses with strong technical SEO, clear evidence of expertise and content that answers real questions better than anyone else. Those are the signals that influence whether your business is cited, compared or recommended.
At On Top Marketing, we build AI visibility. Whether someone calls it LLM SEO, GEO or AEO, the objective is the same: making your business the one AI chooses to reference.
Why Should You Invest in LLM SEO?
Your competitors don’t have to outrank you if AI recommends them first.
Customers are using AI to compare suppliers, research services and narrow down their options before they decide who to contact. In fact, around 80% of shoppers now use AI to research and compare products or services before making a purchase.
Every AI recommendation is a missed opportunity or a new customer.
The businesses that win in AI search aren’t always the biggest brands or the highest rankings. They’re the businesses AI trusts. That’s exactly what we help you build.
What Our LLM SEO Service Includes
No two industries search the same way. We’ve helped businesses across B2B, B2C, local services and ecommerce earn more visibility in AI search. Every LLM SEO strategy is shaped by your industry, your audience and how your customers research before they buy.
LLM Visibility Audit
We find out what large language models already know about your business, where they’re getting information from and why competitors may be appearing instead of you.
AI Content Optimisation
We rewrite and expand your content so it answers real customer questions with the clarity and context large language models look for before they reference a business.
Authority & Trust Signals
Large language models favour businesses they recognise and trust. We strengthen your authority through expert content, brand mentions and the signals that support long-term AI visibility.
Technical SEO
We improve the technical foundations that help large language models find, interpret and use your content, giving your website the best chance of being referenced accurately.
Topical Authority
Instead of chasing keywords, we build content around the subjects your customers care about. That helps large language models understand what your business does and when it should recommend you.
LLM Visibility Reporting
We monitor how your business appears across ChatGPT, Gemini, Claude, Microsoft Copilot and Perplexity, then refine your strategy as AI search continues to evolve.
What results could your company get?
We’re a results-first LLM SEO agency. Every number below is a real screenshot from a live client’s Google account. When you work with us, you can log in and check them yourself.
REAL Results Straight From Client Google Accounts
Led by Dan M. Jones, the “AI Optimisation King”
Dan M. Jones has practised SEO for 13 years and founded On Top Marketing in 2020. He is known for helping businesses get recommended by AI platforms, and for cutting through industry jargon and reporting results in plain numbers.
That same clarity is what makes content legible to AI models: named entities, explicit facts, and evidence a machine can verify.
- 13 years of hands-on SEO experience
- Trusted by businesses across the UK
- Featured in Digital Journal, Yahoo & MSN
- Creator of the free SEO Demystified course
How does working with us actually work?
We keep it simple and transparent. First we audit your site and how AI and Google currently describe you, then we build a plan around the questions and platforms that bring you revenue: the technical foundations, the content and the authority that gets you cited.
Most clients start to see meaningful movement within three to six months. We work month on month with no lengthy contracts.
When should you invest in LLM SEO?
Invest in LLM SEO when your customers have started asking AI tools the questions they used to type into Google. The signals are practical: click-through is falling despite stable rankings, competitors appear in ChatGPT or AI Overview answers, or your industry shows visible AI-assisted buying research.
Early movers get cited first and compound that authority. So the ideal time to start is before AI platforms settle on which brands to recommend in your market.
LLM SEO agency FAQs
What does an LLM SEO agency do?
An LLM SEO agency optimises your website so AI search engines like ChatGPT, Gemini and Google AI Overviews recommend your business as the answer to customer questions.
Is AI SEO the same as GEO or AEO?
AI SEO is the umbrella term. GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are techniques inside it that target generative answers and answer engines respectively.
How long does LLM SEO take to work?
LLM SEO timelines depend on your current authority and content quality. On Top Marketing works month on month without lengthy contracts, and reports AI citation changes as they happen with most clients seeing meaningful movement within 3 to 6 months.
How much does an LLM SEO agency cost in the UK?
On Top Marketing offers monthly plans matched to your budget rather than fixed long contracts. Retainers typically start from £1,500/month.
Where is On Top Marketing based?
On Top Marketing is an LLM SEO agency based in Manchester working with organisations across the country.