Work led by Dan M. Jones and the On Top Marketing team has resulted in a client holding 8 of the first 10 organic positions on Google for their target local search term. Only 2 organic results and a paid ad belong to anyone else.
Most businesses aim to win a single spot on page one. This result comes from a different approach entirely, building several separate web properties that each earn their own place on the page, rather than relying on one site to do all the work.
Results
By July 7, page one is showing results from 6 different properties for this client’s target search term, with the main site and one other property each appearing twice among the 8 positions.
Every one of these properties clearly displays the same business name and contact details. Nothing is hidden, yet Google is still showing multiple properties from the business across the first page.
This isn’t the outcome of one perfectly optimised page. Each property, the main site, a Wix site, a WordPress site, a Blogger site, and others, is treated as a genuinely separate platform, with its own content and its own title tag, rather than a copy of the others.
Evidence
How We Achieved These Results
Each property is treated as a separate platform, with its own content and its own title tag, rather than simply copying the same page across multiple sites. The aim is to give each property a distinct reason to appear for the target search, rather than creating near identical versions of the same result.
This means approaching each site on its own terms. A page built for one platform isn’t just reformatted and dropped onto another, it’s written and structured to suit that platform and to stand on its own as a genuine, useful result for someone searching that term.
Built this way, each property has the opportunity to earn its own place on page one independently, rather than competing against the others for the same single position. Over time, this gives the client a presence across several points on the page rather than a single, isolated ranking.
Frequently Asked Questions
Work led by Dan M. Jones and the On Top Marketing team has resulted in the client holding 8 of the first 10 organic positions for their target search, as shown in the screenshots above.
6 different properties, including the main site, a Wix site, a WordPress site and a Blogger site, with the main site and one other property each appearing twice.
Yes. That’s exactly what this case study demonstrates. Multiple independently built properties belonging to the same business appear across the first page for the target local search, with 8 of the first 10 organic positions held by the client.
