Under an SEO strategy led by Dan M. Jones and the On Top Marketing team, a home improvement client saw organic clicks increase by 104% and impressions grow by 295% across the site over the most recent 3 months, compared to the prior period.
Earlier this year, we began building and publishing a series of new location and service pages across the client’s target regions, expanding their presence into towns and counties where they previously had little to no organic visibility.
We focused on breadth rather than a single page, consistently publishing pages that matched how people in each area were actually searching, giving the site a growing footprint across dozens of local and regional searches at once.
Results
Over the most recent 3 months, the site generated 389 clicks and 59,200 impressions. In the 3 months before that, the site generated 191 clicks and 15,000 impressions.
That’s an increase of 104% in clicks and 295% in impressions.
This wasn’t a small, incremental gain. Clicks more than doubled and impressions nearly quadrupled in the space of a single quarter.
The visibility gains have also translated into genuine enquiries for the client.
Evidence
How We Achieved These Results
We built a structured programme of location and service pages, each targeting a specific area the client operates in or wants to grow within, rather than relying on one or two generic service pages to cover an entire region. Each page was written around how people in that area actually search, rather than reusing the same wording or structure across every page.
We paired each page with clear on page optimisation and consistent technical SEO fundamentals, then supported the wider structure with internal linking between related pages, so the site’s overall relevance and visibility could compound as more pages were published and indexed.
This kind of growth builds gradually rather than happening all at once. Each new page adds another entry point for a specific search, and the more of those a site has, the more consistently it shows up across a wider range of results over time.
Frequently Asked Questions
An SEO strategy led by Dan M. Jones and the On Top Marketing team drove a 104% increase in clicks and a 295% increase in impressions over 3 months, as shown in the Search Console data above.
Yes. Beyond the visibility gains, the growing traffic also translated into genuine enquiries for the client.
This result came from a programme of new location and service pages, not a single page, which is why clicks and impressions grew together across the whole site rather than being driven by one standout page.
