Keywords are a vital part of any online marketing strategy, and understanding the different types of keywords can help businesses and marketers effectively target their audience and improve their online visibility.
There are several different types of keywords that businesses and marketers can use in their marketing efforts, and in this article we’re going to take you through each:
Short-tail Keywords
These are short, general keywords that are often used to target a broad audience. They are less specific than long-tail keywords and are typically used in paid search campaigns to drive traffic to a website.
Examples of short-tail keywords include “shoes,” “travel,” and “fitness.”
Long-tail Keywords
These are longer, more specific keywords that are used to target a more specific audience. They are often used in content marketing and are more likely to convert into sales due to their specificness.
Long-tail keywords are usually more specific and targeted, making them a great choice for businesses looking to drive targeted traffic to their website.
Examples of long-tail keywords include “women’s running shoes,” “travel deals to Hawaii,” and “home gym equipment.”
Local Keywords
These keywords are used to target a specific location or geographic area. They are often used in local SEO efforts and include the name of a city, state, or region.
Local keywords are a great way for businesses to target a specific location and drive traffic from that area.
Examples of local keywords include “pizza delivery in Colchester”, “plumbers in Braintree”, and “tourist attractions in Buxton”.
A Quick Note On LSI Keywords
Latent Semantic Indexing (LSI) keywords are related words and phrases that are used to provide context and improve the relevancy of a website.
They help search engines understand the content of a website and can improve its ranking in search results.
LSI keywords are a great way for businesses to improve the relevancy and quality of their website, which can lead to improved search engine rankings and more traffic.
Examples of LSI keywords for “gym” include “fitness”, “training”, “equipment”, “strength” and “gymnasium”.
Pro tip: This tool is very useful for finding LSI keywords: https://www.keysearch.co/tools/lsi-keywords-generator
Ecommerce Keywords
We’re now going to take a look at some of the types of keyword that exist commonly in ecommerce SEO.
Product Keywords
These keywords are specific to a particular product or product line. They can include the name of the product, its features, and any relevant branding or manufacturer information.
Product keywords are an essential part of an ecommerce store’s SEO strategy, as they help to attract potential customers who are searching for a specific product that they sell.
Category and Filtered Category Keywords
These keywords are specific to a particular category of products, such as clothing, electronics, or home goods. Category keywords help to attract potential customers who are interested in a specific type of product and can improve the visibility of an online store in search results.
Examples include “8kg washing machines”, “integrated washing machines”, “slimline tumble dryer” and “black washing machines”.
Brand Keywords
These keywords are specific to a particular brand or manufacturer. They can include the name of the brand, as well as any relevant branding or product information.
Brand keywords are an important part of an ecommerce store’s SEO strategy, as they can help to attract customers who are looking for products from a specific brand.
Price Keywords
These keywords are related to the price of a product or product line. They can include phrases like “discount”, “best price”, “sale” or “cheap” and can help to attract price-sensitive customers to an online store.
Generally speaking, these keywords convert quite well as the customer has already decided to buy, they’re just now looking for the best price.
Location Keywords
These keywords are related to the location of an online store or the location of its target audience. They can include the name of a city, state, or region, and can help to attract local customers to an online store.
Examples include “appliance shops in Colchester”, “washing machines for sale in Colchester” etc.
What’s The Point Of Keyword Targetting?
By understanding the different types of keywords and how to use them, businesses can optimize their website and content for search engines and drive traffic and sales.
It’s important to do keyword research and choose the right keywords for your business, as this will help you reach the right audience and achieve your marketing goals.
Do You Have A Question?
That should hopefully make things a little clearer for you, but if you have any questions, let us know by leaving a comment below.