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How People Really Search Online (And How To Match Them With The Right Page)

How People Really Search Online (And How To Match Them With The Right Page)

https://youtu.be/4r0DQsH-gFk?si=ZSAS5_Iyz_obpT0a&t=30 It’s easy to assume customers search the same way you talk. Most business owners describe their work in neat,...
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The 3 Questions Every Business Must Ask Before Targeting A Keyword

The 3 Questions Every Business Must Ask Before Targeting A Keyword

https://youtu.be/4r0DQsH-gFk?si=_IQqe49ywJmmgeY-&t=240 Keyword research can make you feel like you’ve struck gold. You type in one phrase, you get a list...
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Why High Search Volume Keywords Can Waste Your Time (And What To Target Instead)

Why High Search Volume Keywords Can Waste Your Time (And What To Target Instead)

https://www.youtube.com/watch?v=4r0DQsH-gFk High search volume keywords look tempting on paper. You open a keyword tool, see a term getting thousands of...
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Long-tail Keywords Explained: Why Specific Searches Drive Better Results

Long-tail Keywords Explained: Why Specific Searches Drive Better Results

https://youtu.be/4r0DQsH-gFk?si=iMfZVCsv9MCUw-oG&t=399 Big keywords get a lot of attention. They look impressive on a keyword list and they often feel like...
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Understanding The 4 Types Of Keyword Intent (And How To Use Each One)

Understanding The 4 Types Of Keyword Intent (And How To Use Each One)

https://www.youtube.com/watch?v=4r0DQsH-gFk A lot of businesses think SEO is just about “adding keywords” to a website. Then they do it, nothing...
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Why Small Websites Still Need Sitemaps (Even If Your Links Are Perfect)

Why Small Websites Still Need Sitemaps (Even If Your Links Are Perfect)

A small website can feel like the safest type of website to run. Fewer pages to manage, fewer things to...
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