Here are some of the benefits you can expect to receive if you invest in SEO for your business.
SEO Wins You More Customers
This is the main reason clients come to us, they want more potential customers to visit their website, and SEO is by far the best way of getting them there.
Some people try social media marketing or paid advertisements, which are all good mediums – but most online marketers agree SEO is the best form of traffic you can get to a website.
The reason?
SEO Gives You A Higher Perceived Authority In Your Industry
Whenever people have questions nowadays, they head straight over to Google for answers.
They don’t always get the right answer, but they’ll trust it anyway. And because people have gotten so used to trusting Google for answers – the government has even started controlling the results for certain queries pertaining to health questions.
Why? Because even the government knows how much people trust the first page of Google.
And because people are so used to trusting Google, if your business ranks on the first page you’ll have a high perceived authority in your industry – meaning people will naturally trust your business because you come up when they searched.
It Also Scales With Time
The best thing about SEO vs paying for Google ads or Facebook ads is that a search engine optimisation specialist can make your traffic grow over time, whereas a Google ads account manager will only be able to grow your traffic with an increased budget.
SEO is more of an investment in the future than any other form of advertising as you can stop after 6-months and still reap the rewards.
Most companies that are committed to growing will continue on far past the 6-month period, but if they did decide to stop their leads wouldn’t stop straight away – like it would with any other form of advertising.
You Don’t Pay Per Click
Once you rank on the first page of Google, you don’t have to pay for each of the clicks you receive – and this is where the real game changing effects take place.
If your business is able to cope with growth, and you’re getting a reliable amount of leads coming in every month – there’s only one direction your business can go in and that’s up.
The Downsides Of SEO
Like everything else, SEO isn’t without it’s downsides. There are three commonly discussed downsides that you need to consider when figuring out whether or not SEO is right for your business.
The first downside?
SEO Is Difficult
SEO is no longer as simple as just adding some keyword tags to your header. There’s now countless factors Google takes into consideration when ranking a website and everyone and their brother is trying to rank for profitable keywords.
Because of this, SEO needs to be done by a professional. Which is the second downside…
SEO Costs Money
The average SEO costs range between £1200 – £9000/month. And unless you’re interested in spending years studying SEO – you’ve got no chance competing against a professional company like us.
We’ve got years of experience and spend a lot of money running SEO tests to see what really influences the rankings, and paying for SEO tools that help us find keywords and optimise for them.
SEO Takes Time
The final downside to SEO is that it takes time to gain momentum.
Unlike paid advertising, it takes time to get your website ranked in Google. Which means it’s a bad idea if you’re desperate for customers.
But if you are interested in investing in the future of your business, it is well worth the wait!
Especially when you see results like these one’s we’ve achieved for our clients…
Want To Invest In Your Businesses SEO?
If you’re interested in working with an SEO agency that can get real results for your business, make sure you consider our agency On Top Marketing.
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