Writing strong ecommerce category content helps search engines understand your pages and rank them for more keywords.
Here’s a clear step by step method to help you create high quality ecom category content.
Step 1: Find the Keyword Variations
Start by researching which keywords you should target on your category page:
- Check Google Search Console for terms the page already gets impressions for
- Put the main keyword into Ahrefs and look at the ‘Also rank for’ section to find variations
- Look at the variations that other people used in their title tags
This will give you your list of keyword variations.
Step 2: Find Your LSIs (Supporting Keywords)
LSI keywords help search engines understand context and relevance. You can find them by:
- Exploring Google Autocomplete, People Also Ask and Related Searches
- Checking bold words in the meta descriptions
- Using a free LSI tool like:
https://www.keysearch.co/tools/lsi-keywords-generator
Collect any words that naturally relate to your products and customer needs.
Step 3: Get a First Draft from ChatGPT
Once you have your keywords, use AI to speed up the first content draft. Here’s a simple prompt that produces better SEO results:
Write ecom category content for our category page [your category goes here]. Use the following variations and LSI’s naturally. Write 150 words:
[variations]
[LSIs]
Feel free to make the prompt more advanced if you like but that one will give you back a good first draft. After getting the draft:
- Fact check the copy, make sure everything is true about the company
- Ensure the tone matches your brand
- Avoid giveaway AI style patterns like awkward commas before “and”, over long sentences or overuse of hyphens. Also, make sure that it’s not overusing the rule of three.
This gives you a solid starting point without making it obvious that it came from AI.
Step 4: Clean Up and Check Keyword Usage
Polish the copy so it reads clearly and feels helpful to customers. Then run your text, your variations and LSIs through a keyword checker like: https://ontopmarketing.agency/keyword-usage-checker/
Make sure you:
- Have covered all your keyword variations and LSIs
- Make sure you have content that reads naturally
Upload the finished copy to your category page and you’ll be able to:
- Rank for more relevant keywords
- Improve visibility across search engines
- Increase the likelihood of showing up inside LLM (Large Language Models)
Need expert help with your ecommerce SEO? Get in touch with our team today.
