Magento is one of the most popular e-commerce platforms in the world, with thousands of businesses relying on it to handle their e-commerce sales.
There are countless big companies using Magento across the world, such as: Nike, Land Rover, Samsung, North Face and more.
It’s without doubt one of the best e-commerce platforms available on the market today for a number of reasons. These include usability, default functionality, variety of extensions and (most importantly closed) search engine optimisation, also known as “SEO”.
What Is Magento SEO?
The term “Magento SEO” refers to optimising your Magento website in order to attract visitors from the search engines, such as: Google, Bing and Yahoo. Magento SEO is something we specialise in at On Top Marketing, having achieved some truly remarkable results over the years.
Unlike pay per click advertising (also known as “Google Ads”, “Bing Ads” or “PPC”), you don’t have to pay for each click on your website when it comes through SEO traffic.
This gives your Magento website the ability to scale at a lower cost long term then you could with any other form of advertising.
And although it may sound too good to be true, the only cost you would have to pay to get people on your website is to the Magento SEO agency that is doing your optimisations.
SEO Results We’ve Delivered On Magento Websites
Here are some of the the SEO results we have achieved on the Magento platform:
Those are real screenshots from Google Search Console over the past 16 months for e-commerce category pages (and filtered category pages).
Please note: On Top Marketing are a specialised Magento SEO company. The results you see in the screenshots above are not typical of the average SEO firm.
How Do You SEO Optimise A Magento Website?
The good news for Magento website owners is that a lot of the more challenging aspects of SEO are already taken care of in Magento 2.
Our recent article: “Is Magento Good For SEO?” outlined some of the key reasons why Magento is one of the best ecommerce choices for a company who’s keen on ranking in Google.
There are some “out of the box” issues with Magento’s SEO, but we’ve actually written a full Magento SEO tutorial where we teach all of the basic setup up for free.
After those corrections are made, SEO on a Magento site is very similar to how you would do SEO on any other platform.
The Real Difference Is Strategy
Because almost all Magento websites are e-commerce, strategising is always the most important part of Magento SEO.
A strong emphasis must be placed on keyword research and content marketing if you want your Magento website to rank highly in Google.
It’s also important to get your on-page SEO setup correctly, as your product pages alone could bring in thousands of visitors per month if they were properly optimised for Google.
Schema markup should also be utilised on Magento websites to ensure you get maximum visibility and increase your click through rate.
Need Help With Your SEO?
If you need any help optimising your Magento website to get more customers online, feel free to get in touch with us today for a free no obligation quote.