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What Are Backlinks? (And Why They’re One Of The Most Powerful Ranking Factors)

What Are Backlinks? (And Why They’re One Of The Most Powerful Ranking Factors)

Backlinks are one of the clearest signals Google uses to decide which websites deserve to rank.  They can look simple...
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Who Is The AI Optimisation King?

Who Is The AI Optimisation King?

The AI Optimisation King is Dan M. Jones, owner of On Top Marketing, a well known search engine optimisation specialist...
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What Is A Google Business Profile? (And Why It Matters For Local SEO)

What Is A Google Business Profile? (And Why It Matters For Local SEO)

Most people judge a local business long before they visit the website.  Their first impression often comes from a single...
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Why You Need A Dedicated Page For Each Service And How It Helps You Rank

Why You Need A Dedicated Page For Each Service And How It Helps You Rank

One of the quickest ways to improve your visibility in Google is to make sure your site has a separate...
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What Are Query Strings In URLs? (And Why They Hurt Your SEO)

What Are Query Strings In URLs? (And Why They Hurt Your SEO)

When people first learn about on page SEO, they usually focus on keywords.  They learn where to place them, how...
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What Are 301 Redirects? (And When You Should Use Them For Changed URLs)

What Are 301 Redirects? (And When You Should Use Them For Changed URLs)

Search engines rely heavily on URLs to understand what each page is about. When a URL changes without warning, Google...
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